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Battle Creek Equipment eases the pain of arthritis across the country

Battle Creek Equipment Company, located in Battle Creek, Michigan, recently turned to Felder Communications Group to develop a national print campaign for its Thermophore Automatic Moist Heat Packs.

Battle Creek Equipment was made aware of an editorial three-part series about arthritic care running in The New York Times written by nationally recognized health writer Jane E. Brody. Knowing that the series would reach a large number of people suffering from arthritis, Battle Creek Equipment asked Felder to develop a newspaper advertisement for their Thermophore Packs to run in the paper.

Felder negotiated a special rate for a quarter-page advertisement that ran on the same page as the article during the series. The advertisement focused on the significant pain relief benefits provided by the Thermophore Packs and notified the reader that Medicare may reimburse part of the cost.

Battle Creek Equipment is a leading manufacturer and distributor of physical fitness and healthcare equipment.

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