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2005-06-01 Priority Health Selects Felder Communications Group Felder was chosen to develop launch materials for Priority Health‘s introduction of a new health plan for Medicare recipients. Priority Medicare™ was launched in June in several west Michigan markets with a significant television presence in key markets. The engaging television spot features an individual whose demeanor changes when he realizes Priority Medicare is going to make his life a little easier so he can enjoy his priorities; in his case, scuba diving. Brand defining television for Priority Health was also concepted and produced at Felder‘s in-house video production studio. The resulting television was launched concurrently behind the promise: Priority Health. Life just got a little easier.
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